Last edited by Tygor
Wednesday, July 8, 2020 | History

3 edition of Strategic extension campaign found in the catalog.

Strategic extension campaign

Ronny Adhikarya

Strategic extension campaign

a participatory-oriented method of agricultural extension

by Ronny Adhikarya

  • 374 Want to read
  • 4 Currently reading

Published by Food and Agriculture Organization of the United Nations in Rome, Italy .
Written in English

    Subjects:
  • Agricultural extension work.

  • Edition Notes

    StatementRonny Adhikarya.
    ContributionsFood and Agriculture Organization of the United Nations.
    Classifications
    LC ClassificationsS544 .A62 1994
    The Physical Object
    Pagination209, [2] p. :
    Number of Pages209
    ID Numbers
    Open LibraryOL562373M
    ISBN 109251035709
    LC Control Number96146475
    OCLC/WorldCa33024509

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Strategic extension campaign by Ronny Adhikarya Download PDF EPUB FB2

A comprehensive, well-illustrated, step-by-step procedures on how extension or social campaigns should be conducted. The book divided campaign into two parts: campaign planning processes and campaign management processes.5/5(1).

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In Public Communication Campaigns, edited by Ronald E. Rice and Charles K. Atkin3rd ed., Thousand Oaks, CA: SAGE Publications, Inc., A strategic extension campaign plan should provide specific guidelines and directions in developing and making information, education, and communication activities operational.

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These two books are a must-read for those of us working in communication — mass communication, development communication, agricultural extension. This publication on Strategic Extension Campaign: A Participatory-Oriented Method of Agricultural Extension describes and summarizes FAO's experiences in developing and applying an extension method which addresses the issues mentioned above.

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Campaign planning lies at the nexus between deliberate and crisis action planning. As such, campaign plans may reflect the efforts of both deliberate and crisis action planning, or perhaps neither. The first method by which a campaign plan may be developed is to modify an existing deliberate plan.

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Phases in campaign planning* Phases in campaign planning* * This section is largely taken from Chapter 4 of R. Adhikarya's book Motivating Farmers for Action () published by GTZ, Eschborn, some of the illustrations in this Chapter are not agriculture-related, they represent clear examples of important processes/principles which can be applied in agriculture extension.

THE CAMPAIGN PLAN The campaign plan is one of the most critical elements of a winning electoral campaign. A strong plan serves as a roadmap to achieve the goal of winning an election. It allows the campaign to maximize scarce resources to meet specific campaign goals.

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